First, what is SkySlope?
SkySlope is a suite of products for agents, auditors and brokerages to manage every step of a real estate transaction from listing to closing. We have e-signature, interactive forms, document management, and more.
Want to learn more about our users? Talk to them here: PersonaChat with a custom GPT I created with the knowledge-base of our products, our user-types, and the common law and standard practices in the area they serve.
Let’s talk about SkySlope DigiSign, an e-signature platform.
During my tenure at SkySlope, I took a special interest in DigiSign with the goal to analyze user feedback and remove contention points, as it was our product with the most friction.
Small Changes, Big Impact
Sometimes incredibly small changes can make the biggest difference in an area users are having friction.
Here, our users were getting frustrated with the “add recipient” page, with heaps of heap data showing rage clicks at this point in the flow.
After a few text changes, the addition of hover tooltips with instructions, and a direction-leading button, a world of a difference was made.
Adding the “Who signs second” button to lend a leading hand when users get stuck and wonder what to do next created 67% fewer rage and dead clicks in this area.
My Role
Lead audit of our products in search of areas for “small win” improvements
Owner of product voice, maintained consistency
Story-tell and win stakeholder buy-in with data
Wireframe quick UX concepts to socialize with developers for sizing
Socialize with stakeholder for initial feedback
Refine and bring into high fidelity to handoff to developers
Monitored incoming feedback for user pain points and any incoming patterns for future iterative improvements
The Old
The New
Speaking of contentious friction
Floating menus are popping up in products everywhere. Through extensive user testing, I lead the design for changing the floating menu from contentious to delightful. Just ask the users who tested it. The data came back at 100% satisfaction.
Floating menu: The (big) Problem
How might we allow users to work with shortcuts, quickly, as they work through long documents to prepare for signatures
Solution: Implement an area to remind users of keyboard shortcuts
Heap data showed only 23% of users were using any available keyboard shortcuts
Data also suggested users are not using any of the shortcuts given in the floating menu provided
Delete existing floating menu, replace with just a name-changer, as that was the only function they were using, and implement a permanent place for keyboard shortcut reminders.
Floating menu: My Role and Impact
Lead kickoff with stakeholders to gather all requirements and data
Wireframe quick UX concepts to socialize with developers for sizing
Socialize with stakeholder for initial feedback
User test…many, many times
Refine and bring into high fidelity to handoff to developers
Monitored incoming feedback for user pain points and any incoming patterns for future iterative improvements
100% user feedback said this feature meets expectations, with 40% of that 100% saying it exceeds expectations
Old designs: Floating menu often covered block user was trying to work on