You can call me the warden of in-app experiences
At SkySlope, I own the pop-ups–but it’s so much more than that.
In-apps are your travel guides through a products UI, your onboarding experience in totality. It was under my jurisdiction to decide where they go, when they show up, what they say, and who sees them.
That’s where I come in. I am always striving to inject fun, humanistic copy and fun, instructional GIFs to otherwise boring aspects of the user experience. It is my job to make the user feel at home, engaged, and ready.
Nitty Gritty:
Lead kickoff with stakeholders to gather all release information
Owner of redesign of SkySlope voice
Created UX copy variations to explain the feature in 2-3 sentences
Created instructional GIFs to display the feature or news in action
Socialize with stakeholders for initial feedback
Built and launched in-apps across all of SkySlope
Managed all active in-app messaging to ensure everything relevant and useful
But wait, there’s more.
When this area of the product–a cross-product operation, actually landed in my lap, there was one thing that stood out to me the most.
The in-app did not match the product. We use a third party application to implement these tours (to take some weight off of our developers), but that didn’t mean it had to look like a foreign object in our product.
I took it upon myself to unite these experiences to better match the design system already in place at SkySlope by updating the buttons, the colors, the fonts, the tone, and the imagery.
Tell you more? Ok.
The changes were minimal, but I changed it all. I rounded the buttons, rounded the corners, changed the colors to match the product, created documentation in Confluence for anyone looking to create one without my assistance.
I also gave the tone a facelift. In-apps are instructional, yes, but instructional alone is boring, and our click rates and completion data reflected that.
It’s now standard practice to bring as many moments of delight to our users as possible. It is also standard practice to think accessibility-first. Are there multiple ways to dismiss this tour? How will it look and act on different devices?
We use human-first copy, puns, and compliments to bring joy to our users while teaching them something new. We use instructional GIFs and artwork to teach new concepts to users.
Pop-ups, with an emphasis on pop 🎉
Old
New
Visual learner? I was hoping you’d say that.
Below, you’ll see a delicious gallery of some of my favorite in-apps (so far).